Risk and Ruin: The Measure P Battle for Money, the Ballot Box, and the Courthouse

If recent history has been any guide, Fresno ballot initiatives that pit David versus Goliath have decidedly been won by the little guy.
Measure P would be no different, and proponents of the 30-year tax were ready for all eventualities.
After two years of crafting a signature issue, planning to deliver on it, and recruiting advocates and public surrogates, the highest stakes campaign over Fresno’s taxpayer dollars would finally be waged at the polls in November of 2018.